In 2018: Non-traditional TV Brands Kept on Rising their Market Shares in China

The market shares of traditional brands has been decreased year by year for reasons below. On the one hand, in tier-two and –three cities, traditional brands’ sales outlets have been more comprehensive than that of emerging brands. On the other hand, tier-one cities’ online sales have risen. The latter factor is more significantly influential than the former factor. Thus, market shares of traditional brands dropped annually.


In 2018, Xiaomi continued expanding its market share. By contrast, Sharp’s expansion of market share slowed down. Its growth is not easy. However, the total non-traditional brands’s market shares kept on rising.