Since 2005, the LCD TV set demand from brand vendors have become a key indicator in gauging the health of the TFT-LCD industry. Amid the market emergence of large-sized LCD TVs and ramp-up of higher-generation production lines, the relevant end market demand now plays a key role behind the changes in the upstream, midstream and downstream TFT-LCD supply chain. In essence, the amount of orders placed by the brand vendors reflects the strength of the market economy and consumer buying power. By staying on top of the LCD brand vendors' shipment variations and changing relationships with the upstream, midstream and downstream TFT-LCD suppliers, market players can devise well-informed business strategies for their near to long-term development. Separately, the importance of China's top 6 brand vendors have grown notably, due to the rapid expansion of China's domestic market. As for Korea, it has gradually solidified its global leadership in the LCD TV segment. Meanwhile, the future actions by Japan's TV vendors are also set to alter the market dynamics between Taiwan, Japan, Korea and China. These vital data and analysis will all be accurately compiled and delineated in WitsView's quarterly global LCD TV brand shipment tracker report.